Coerver Coaching

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Coerver® Coaching are delighted to launch the new Coerver® Partner Club programme which aims to provide professional support to grassroots clubs up and down the country. The Coerver® Partner Club programme covers a range of support to include coach education, player coaching and session planning with all areas being underpinned by a cutting edge, web based support platform.

A handful of carefully selected clubs have been chosen to pilot the first phase of the grassroots programme which will take place over the course of the 2013-14 season. Coerver® UK Director, Scott Wright travelled up to Hessle Sporting JFC in Hull last week to officially launch the Partner Club programme with a presentation to all club members (see below image with Rich Fisk & Damien Wright – Hessle Sporting JFC).

Scott Wright said “It has been well documented in the media that changes need to be made if we are to develop better coaches and subsequently players in this country. Over the last 3 years, we have been working on developing a support programme for clubs that we believe can help towards achieving this goal. We launched a pilot programme at Premier League Club, Stoke City FC during the 2011/12 season and we have been really happy with how things have gone moving into our third season at the club. Stoke City achieved EPPP Category 1 academy status at the start of last season and under the assessment criteria the club actually finished the third highest ranked academy in the country and we are really proud to have played a part in that process”.

“We are now very excited to be providing our new Partner Club programme to grassroots clubs and I believe that we can have a big impact on coach and player development at the clubs that we select to come into the programme. The range of support that we are providing has been put together from feedback from many clubs and coaches that we have engaged with in advance of the pilot grassroots programme launching. There were a number of common support areas that were highlighted by the majority of the people we spoke with and high on the list were coach education and session planning and these are two fundamental components of our Partner Club programme with both areas supported by a web based application that we have been developing for a number of years”.

“We will only be working with clubs and people that share the same long-term vision as ourselves, such as Hessle Sporting JFC, and there is a stringent process that clubs have to go through to be granted Coerver Partner Club status. This starts with the club hosting a Play Like The Stars Roadshow were we come to the club and spend the day working with all of the players and in the evening with the coaches and parents (see below image with Hessle JFC Players).

“In addition to the core components of the Partner Club programme, we will also be opening up our wider network to the clubs that we work with. This will include benefits such as free adidas training equipment for the club, access to discounted adidas boots for coaches and players and the oppurtunity to take part in training camps at some of the world’s leading clubs. To give an example, we travelled to AC Milan at Easter and have previoulsy visited clubs such as Real Madrid, Chelsea and Liverpool but to name but a few so the benefits of becoming a Coerver Partner Club go further than coach and player development. I’m sure that the total package we will be providing for selected clubs will give them a real point of difference in their local areas, both on and off the pitch”.

Scott added “I would like to thank everyone at Hessle Sporting JFC in Hull for being so hospitable during my visit and special thanks to Damien Wright & Rich Fisk for working so hard to make this happen. We are really looking forward to working with the club and with the assistance of Damien, Rich and new club chariman, Shane Appleby, I’m sure we will make a huge success of the programme”.

Hessle Sporting JFC Members Comments:

Kath Gay – Hessle Sporting JFC Parent
“The Coerver presentation was well delivered by Scott and the whole concept is fantastic. We are all really excited about the benefits it will bring to the club and can’t wait to get started”

Paul Riley – Hessle Sporting JFC Parent
“Our teams coach has been using Coerver with our players for the last 6 years and we are seeing the benefits that this method of coaching brings to our players, to get a partnership with Coerver takes us to the next level and is a fantastic opportunity for all at the club”

Rich Fisk – Hessle Sporting JFC Coach / Treasurer
“After lots of dialogue, hard work and effort Hessle Sporting are very excited to sign up to the Coerver Partner Club Programme. The benefits of using the Worlds No.1 Coaching method within the club will bring massive benefits to all of our coaches and players and will help us to raise our standards across the board. This will include producing more technical players and assisting the coaches with session planning & delivery. There will be benefits for all members of the club and this is a very exciting time for our club, the region and for English football”

To view the Coerver® Coaching Play Like The Stars Roadshow video
To view the Coerver® Coaching / Stoke City FC Partner Club video
Part one of our Stoke City Partner Club feature
Part two of our Stoke City Partner Club feature with Peter Crouch
Part three of our Stoke City Partner Club feature with Tony Pulis
Part four of our Stoke City Partner Club feature with the Academy Coaches
Part five of our Stoke City Partner Club feature with the Academy Players & Parents

Coerver® Kid Joe Elliot has proved that the best things come to those that wait when he recently made his first team debut for Romanian giants Dinamo Bucharest who have won the Liga 1 national title 18 times and the Cupa României 13 times since being founded in 1948 (see below image).

Joe’s dad, Mick Elliot, who has worked in proffesional football club recruitment for the last 25 years, recollects the journey that Joe has been on since first attending the Coerver® Coaching Performance Academy at 12 years old.

“As a young football player, Joe showed lots of potential and was signed as a 10 year old at Leicester City Academy but after 2 years was released. Then over the next couple of years he signed for Derby County, Coventry City and a few other league clubs but unfortunately he was unable to make a proper impact despite his undoubted potential”.

“Joe began training with Coerver in 2008 at the Bluecoat School Performance Academy in Coventry under the guidance of director, Scott Wright. Joe soon began to improve his technique and skill levels as well as gainining in confidence in his own ability on the ball. He attended regular weekly sessions for a period of over 4 years which proved to be the best decision we have ever made regarding Joe’s football development”.

“The principles of Coerver enabled Joe to improve his skill levels without the pressure applied within the academy football environment” (see below image Mick Elliot & Joe Elliot far left with Coerver® UK Director Scott Wright far right).

“In November 2012 Joe, who was now 16 years old, was seen by a Spanish scout and invited to play for CD Sobradillo in Tenerife which is a feeder club for the likes of Barcelona and Athletico Madrid among others. Joe spent the next 5 months there playing football and learning the Spanish way. At the end of the season he was offered a new contract by CD Sobradillo but at the same time was seen by a Romanian scout and then received an invite to trial at Dinamo Bucharest”.

“Joe spent a week at Dinamo in May 2013 and after impressing the coaches and reserve team manager, he was offered a 1 year contract to play for the reserves in Division 2. He returned to England over the Summer for a break and was asked to join the Dinamo Bucharest first team squad who were on a tour in England at the time”.

“He trained with the first team squad and on Sunday July 7th, he was asked to join the squad and came on as a 2nd half substitute to make his first team debut against Ayr United at the age of 17 and 3 months. Dinamo were 1-0 down when Joe stepped on to the pitch and the manager asked him to play a defensive midfield role to protect the defence and use his great passing ability to set the wide players free. Joe managed to do this effectively and not only impressed the Dinamo coaching staff but also on-looking scouts from Rangers and Man City. The game ended 1-1 and in my opinion, Joe put into practice everything he had learned at Coerver during this game which was great to see”.

Joe said of his debut “I was a little nervous being so young and making a debut for a top European team but once I made a few good passes I felt very comfortable playing for the first team. Attending Coerver has made the difference not only to my playing ability but also to my confidence on the pitch and I would like to thank Scott and all the Coerver coaches for their part in my development to this point”.

It might have been a different career path for Joe having turned down the chance to be a professional musician in order to pursue his dream to be a footballer. He had been playing the trumpet since the age of 11 and was offered a full time position to play with the 1980s ska band Bad Manners. The band achieved three top-10 hits during the ’80s, including Special Brew, Can Can and My Girl Lollipop (My Boy Lollipop).

Coerver® UK Director, Scott Wright said “We are really proud of Joe’s acheivements and it is great to hear the comments of Joe and his dad Mick that they feel that Coerver has played such an important part in his development to date. Joe joins a long list of players to graduate from the Coerver programme into proffesional football and his story is one that shows that you have to keep on going even when you face setbacks which inevitably will happen to young players trying to make a career in the game”.

“The fact that Joe turned down a proffesional career in music and left the comfort of home to go abroad to chase his dream shows the desire, attitude and sacrifice that is needed to succeed not only in football but in life. Joe’s story is an example to all aspiring footballers out there, if you have a good attitude and work ethic along with the footballing ability then you will get your chance. It is then about making the most of that chance which is exactly what Joe has done and I am absolutely delighted for him and his family”.

Click here to see Joe perfoming with 1980s Ska band Bad Manners

To book your FREE Coerver® Performance Academy Trial Session, log-on to

Booking is now available for the 2014 Coerver® Coaching Youth Diploma course in England.

Following three hugely successful years since the course launched in 2011, the Youth Diploma will again be delivered by Coerver® Co-founder, Alf Galustian and will take place in Stoke, London & Birmingham between May-June 2014.

Coerver® UK Director, Scott Wright said of the course “Over the last three years, our Youth Diploma course really has evolved into the must attend course for coaches working with young players at all levels. Attendees have travelled from across the world to attend during this time. 2014 is a very special year for Coerver® Coaching as this is our 30th anniversary and we will be making sure that our Youth Diploma courses will be the best yet including some very special guest presenters to mark the occasion”.

Scott added “Due to the unprecedented interest we have had in the 2014 dates in England, we introduced a Priority Booking window which enabled coaches that registered an interest through our website to book before the dates were released generally which has happened today.

“This window was available between 09:00 a.m. on Friday 8th November and 09:00 a.m. this morning (11th November). At the time of writing we have sold over 65% of all available places which shows the level of interest in the course. The course dates are still over 6 months away so this uptake reflects the fact that during the pre-registration period, we have had three enquiries for every place we actually have available. I must stress that if you want to attend the Youth Diploma course in England during 2014, you need to book as soon as you can”.

Coerver® Youth Diploma 2014 Course Information


Dates: Saturday 17th & Sunday 18th May 2014
Venue: Stoke City FC, The Britannia Stadium, Stanley Matthews Way, Stoke-on-Trent ST4 4EG


Dates: Saturday 14th & Sunday 15th June 2014
Venue: Fulham FC, Motspur Park, New Malden, Surrey, KT3 6PT


Dates: Saturday 21st & Sunday 22nd June 2014
Venue: Birmingham City FC, 300 Redhill Road, Kings Norton, B38 9EJ

To book your place and for further information on the 2014 Coerver® Coaching Youth Diploma, log-on to