Coerver Coaching

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Coerver® Coaching England & Wales have returned from Madrid once again, this time following a superb PRO Tour to the Spanish capital with 130 members of our Partner Club networks.

Players, parents and coaches representing Coerver® Partner Clubs Robin Hood JFC from Leeds, Littleover Dazzlers from Derby, Rugby Town JFC from Warwickshire, Spartak Saffron Walden & PSG Girls from Essex all travelled to Real Madrid C.F to experience what goes on behind the scenes at the largest club in global football.
The concept behind the PRO Tour is to provide young players and their families with the opportunity to experience football in another country – both and off the pitch. On the pitch, young players are given the chance to experience a different approach to learning the game from coaches in another country. It is also a chance to gain knowledge that they may not experience in their normal football environment. Off the pitch, it gives the scope to explore a vibrant new part of the world and find out what football means to a completely new culture.

Attendees were a part of a 3-day trip that was strategically planned to provide an experience that reinforced both the football and cultural PRO Tour goals. Part one saw players and their families travel from the team hotel in Alcobendas to the Coerver® Coaching Spain Futsal academy in the centre of Madrid.

The centre hosts weekly Coerver® Futsal sessions led by current Spain national team captain Carlos Ortiz and current World Futsal player of the year, Ricardinho. During the 3-hour visit, players took part in a multi-faceted futsal training session which taught the key fundamental skills to be successful when playing in a futsal environment.
The second part of the tour provided attendees time to get into the great city of Madrid and embrace the football culture of the Madridistas. PRO Tour attendees were at the Estadio Santiago Bernabeu for the Saturday evening La Liga game between Real Madrid CF and Valencia CF. We were able to see the biggest names in global football up close and personal in a game that saw the hosts winning 2-1  thanks to a late Marcelo goal.

The following morning, attendees revisited the scenes of the previous day’s triumph, embarking on a full tour of Real Madrid’s stadium. The tour is a hybrid of state-of-the art interactive technology which displays Real Madrid’s rich footballing history and the ability to access operational areas of the stadium that is used by the club.

The final segment of the tour provided the most inspiring moments of the tour – an access all areas visit to Ciudad Real Madrid, the Real Madrid CF training and academy campus in Valdebebas. Here, players and their families were given a guided tour of the Real Madrid training facility before heading out onto the academy pitches to participate in 2 x 1.5 hour training sessions with coaching staff from Real Madrid’s academy – a fitting way to end the PRO Tour.

“The concept of the PRO Tour is to provide our Partner Club players with the opportunity to experience elite level training environments and to experience the culture in a different country” said Coerver® Coaching England & Wales Head of Coaching & Football Operations, Luke Cheyne.

“Due to our network of partners all over the world and our long-standing global partnership with adidas®, we are able to offer our members with opportunities that would otherwise seem impossible. Following on from a hugely successful first season of the Partner Club programme, we were delighted to take a selection of players, parents and coaches over to Madrid to experience life within one of the world’s biggest clubs.”

“This is the third time we have returned to Real Madrid CF with our members in the past 2 years, having previously being here for our 2015-16 PRO Tour in addition to our recent Performance Academy PRO Tour in February 2017. We are delighted and fortunate to have forged a strong relationship with a club of Real’s stature – the hard work that has gone into this relationship has allowed us to bring our players on this amazing trip.”

“The PRO Tour is a phenomenal experience – not only just for the players but for those family members accompanying them as well. Aside from the football, the PRO Tour offers the opportunity for our families to explore, experience a new culture and discover a new city together.”

“Coming to a place such as Madrid can only be inspirational for a young player. Having the opportunity to train on the same pitches as Real Madrid academy players, to see first team players live in a competitive game, these are all amazing life experiences that we hope will ignite the passion for the game of football in our players and will drive them to achieve the highest level of football possible when they return to the UK.”

“The PRO tour is an added benefit of our Partner Club programme, which already supports the club in a number of areas including session planning, coach education and player and parent education, via the provision of both real-life technical coaching and online support. These clubs join the likes of Rangers FC and Portuguese giants Benfica in their collaboration with Coerver® Coaching.”

To see the 2016-17 Partner Club PRO Tour image gallery on Facebook, click “here

The Coerver® Partner Club PRO Tour is an opportunity that is available exclusively annually to players that are members of our Partner Clubs.

The Coerver® Partner Club Programme is a globally respected mark of quality that provides specialist support for clubs from grassroots to professional level and covers four key components which includes Technical Coaching , Coach Education, Session Planning and On-line Learning, all aimed at providing selected clubs with ‘The Skillful Edge’.

To find out more about the Coerver Partner Club programme, visit or email

Coerver® England & Wales are pleased to announce that St Albans City Youth FC will become the latest Coerver® Partner Club in an agreement that will commence from the start of the 2017-18 season.
St Albans City Youth FC will become the seventh grassroots organisation to be granted Coerver® Partner Club status in England and Wales and will benefit from the full range of benefits and opportunities that the partnership provides from September.

Luke Cheyne is the Head of Coaching & Football Operation for Coerver® England & Wales and has been instrumental in forging the partnership. “We are delighted to welcome St Albans City Youth FC into the Coerver® Partner Club programme for the 2017-18 season.”

“Even as we enter the closing stages of what has been a hugely successful inaugural Partner Club season, the process of evolving and enhancing the programme is a continual body of work. St Albans City Youth FC is a club that we identified as having the correct mind-set towards the development of young footballers as well as having the club structure that we believe will make integrating the Coerver® Coaching method a seamless transition.”

“We look forward to having a continued impact in football development of young players across the country and are excited to venture into the Hertfordshire area with St Albans City Youth FC.”

Sam Mardle oversees all coach and community operations at St Albans City Youth FC. “St Albans City Youth FC are delighted and privileged to announce that we have teamed up with the world leaders in their field. This opportunity sees us join European giants SL Benfica, Rangers in addition to the existing grassroots organisations that currently form the Coerver® Partner Club network.”

“With player development and enjoyment at the heart of what the club values, we truly believe that this partnership will provide our players with a huge platform to grow and develop and achieve their goals.”

“Not only that, the Partner Club programme will provide our coaches and managers with exclusive support through regular Coach Education Events to be held throughout the season on the state of the art 3G surface at Nicholas Breakspear School, which will allow everyone to see the Coerver® Model put into practice.”

“The cutting edge Coerver online platform will also be accessible to our club members, coaches and players – a resource that we are truly excited to incorporate into our club’s player development framework.”

“Finally, our players will also receive exclusive access to the Coerver® global network – and receive such opportunities to travel to and receive training sessions at top clubs throughout Europe, including current Champions League holders, Real Madrid.”

As the only club in Hertfordshire to be a Coerver® Partner Club, we are extremely excited to see this programme help elevate us to new levels. We are delighted to have Coerver® on board, and believe this comes at exactly the right time for the club.”

The Coerver® Partner Club PRO Tour is an opportunity that is available exclusively annually to players that are members of our Partner Clubs.

The Coerver® Partner Club Programme is a globally respected mark of quality that provides specialist support for clubs from grassroots to professional level and covers four key components which includes Technical Coaching , Coach Education, Session Planning and On-line Learning, all aimed at providing selected clubs with ‘The Skillful Edge’.

To find out more about the Coerver Partner Club programme, visit or email

On Saturday 10th June 2017, 70 coaches headed to Uxbridge, London for the first
Coerver® Youth Diploma 1 course of 2017, in partnership with FourFourTwo Performance.
Held at The Harefield Academy, which is also the base of Premier League club, Watford FC’s academy, the course was delivered by Coerver® England & Wales Director Scott Wright.

The 2-day course is the middle tier of the Coerver® Coach Education Pathway and provides attendees with an overview of the 33-year evolution of the programme in addition to tools and tips on how to build and deliver effective training sessions when working with their teams using the Coerver® session planner.

“We are thrilled to see in excess of 70 coaches from every level of the game turn out for this weekend’s course” said Scott. “The first Coerver® Youth Diploma course in England and Wales was delivered in 2011 at Birmingham City FC – it is truly refreshing to see there are still so many coaches who are open to learning new concepts and ideas in order to further their own knowledge base.”

“Since last year’s Youth Diploma 1 courses, we have put a lot of energy into evolving and enhancing the course support material. This includes a newly designed course handbook in addition to the development of our new Coerver® Coach Education Pathway website which provides attendees with video driven content to support learning after the course.”

“We have come away from the weekend with the feeling that this has been one of the strongest Coach Education courses that we have delivered to date and we have received fantastic feedback from the attendees. We are hugely looking forward to our Manchester course next month on the weekend of
8-9th July 2017 which will be the final Youth Diploma 1 course to take place in England & Wales this year.”

To view more images from the Coerver® Youth Diploma 1 course in London, click here:

The Coerver® Coach Education Pathway consists of three courses that are delivered annually across England and Wales. You can find out more about the courses at the following websites:

Coerver® Intro Course –

Coerver® Youth Diploma 1 –

Coerver® Youth Diploma 2 –